Male
...age 40-50
...employed full-time
...with a higher than average income
...who views himself as a rugged individualist
As a group, "large 4WD" owners were determined by a Roy Morgan Research survey to be:
- more overweight
- more aggressive
- less tolerant
- less community minded
- more likely to suffer road rage
- less charitable
- more likely to use force to get their way
- more likely to be involved in accidents that kill or maim people in other vehicles
- more likely to prefer beer
The survey, conducted in 2003-04, studied 24,718 people aged 14 and over.
On the other hand, drivers of "luxury 4WDs" were determined by the same study to be more likely:
Female
...aged 30-40.
As a group, "luxury 4WD" owners were determined by the Roy Morgan Research survey to be:
- more materialistic
- less overweight
- more likely to say, "I was born to shop."
- more likely to purchase their favorite brand regardless of price
- more likely to prefer wine and spirits
Yeah, well you know what I think about stats...
SOURCES:
http://www.bernama.com/bernama/v3/news_lite.php?id=157569
http://www.reason.com/0207/fe.he.four.shtml