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Everything you wanted to know about women (drivers) but were afraid to ask

Women and Auto Repairs/Maintenance

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  • With regard to vehicle maintenance, 74% of women state they are responsible for making the maintenance decisions concerning their vehicles. 18% reported the decisions were shared and only 8% said they were responsible for none of the maintenance decisions. (Automotive Service Councils of California, 1999)

  • According to the National Institute for Automotive Service Excellence, women are taking over the traditionally male-dominated responsibility of maintenance and repair. (VMR International, 2001)

  • More than 65% of customers who take their vehicles to a repair shop for service and repair are women. Some repair industry experts estimate that the average may actually be closer to 80%. (VMR International, 2001)

  • As the trend toward more female customers in the repair shop continues, women will represent the majority of customers with whom technicians and service managers must communicate. (Automotive Service Councils of California, 1999)

  • Female customers tend to be more inquisitive and detail-oriented than their male peers. While most men tend to offer a diagnosis of the vehicle's problems, women, on the other hand, describe the symptoms. In addition, many male auto service & repair customers discuss major decisions with their wives before giving technicians the go-ahead. (Automotive Service Councils of California, 1999)

  • 25% of women responsible for maintaining their vehicles tackle light jobs like changing wipers and batteries, and checking and refilling fluids. This supports findings by Aftermarket Business which shows that air fresheners, car wash products, floor mats, pin striping kits, tire care products, waxes, polishes, wheel cleaners and wiper blades are all popular with female consumers. (Automotive Aftermarket Industry Association, 2001)

  • Women are less likely than men to have muffler repairs, oil changes, air filter replacements, spark plug replacements and transmission repairs performed. (Automotive Aftermarket Industry Association, 2001)

  • Trust is by far the most important factor to the female service consumer, and convenience is secondary. (Automotive Aftermarket Industry Association, 2001)

  • According to Steve Steffens, vice-president of marketing for Merchant’s Tire & Auto, women techs are very good. They are detail-oriented and very customer-focused, which is hard to find in a technician. (Automotive Aftermarket Industry Association, 2001)

  • Two-thirds of the women who patronize aftermarket businesses are college-educated, and 15% of these women hold postgraduate degrees. Women want more information than men about the repairs being done. (Automotive Aftermarket Industry Association, 2001)

  • Women spend $300 billion annually on used car sales, maintenance, repairs and service. (American Road & Travel, 1999)

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